Digital Marketing & Social Media Specialist

 

Job Overview

We are looking for a competent Digital Marketing Specialist to support and optimize our organization’s digital marketing strategy for our content, news and media driven web properties. Duties will include website management, organic social media coordination, tracking performance, developing various digital marketing materials and updating online assets. Creative thinking skills and strategies will be an essential part of driving business growth through effective campaigns. 

Ideal candidates for this role should be creative and innovative, multimedia savvy, and well-organized. Ultimately, the exceptional Digital Marketing Specialist should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.  

Digital Marketing Specialist Responsibilities:

  • Website operation and optimization using media industry specific Content Management Systems (CMS)

  • Posting on social media and managing engagement

  • Attending local events and areas of interest to take photos for social media and website

  • Advising on trends in the world of digital media

  • Managing the creation and delivery of marketing strategies 

  • Tracking and analyzing web traffic, time on site, and unique visits 

  • Implement marketing plans and coordinating organic traffic strategy

  • Implement strategies to drive newsletter subscriber growth 

Digital Marketing Specialist Requirements: 

  • Experience working in online marketing (1-2 years)

  • Degree in marketing, advertising, or equivalent

  • Familiar with Google Search Console

  • Experienced with Google Analytics (Google Analytics Certification a plus)

  • Experience using social media automation and scheduling tools (i.e. Buffer, Hoot Suite, Sprout Social, etc.)

  • Active on social media

  • Working knowledge of CMS

  • Highly organized, possess strong attention to detail and be a self-starter

  • Strong computer literacy

  • Ability to work independently and within a team

 

To Apply please send your resume to editor@mainstreetdailynews.com.