Music video production transforms downtown GNV

Music video crowd
Music video crew prepares for another scene on Friday in front of the Hippodrome Theatre.
Photo by Seth Johnson

Members of the P.K. Yonge marching band held formation in the middle of Southeast First Street in Gainesville on Friday afternoon, with the Hippodrome Theatre as their backdrop. A little while later, a gaggle of young professionals ran down the theatre’s steps and into the street. 

Police officers and orange and white barricades closed Southeast First Street on Friday in order to transform the area into a set for music video production and allow the performers to use the street. 

The band Jukebox the Ghost filmed scenes for their new song “Brass Band” in front of the Hippodrome and Rachael Quinn, producer for the project, said the filming would continue over the weekend for additional videos. 

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“It’s been a pretty quick turnaround in regards to one video, let alone this many,” Quinn said in an interview on Friday. 

She said the beginning concept for the music video developed in April. UF alum Filup Molina, director of the music video, and Quinn said that drove the group to come in from Los Angeles and scout the city. 

The filming required a large group of extras from Gainesville as well. UF students and area residents played roles as young professionals—and one even donned a judge’s robes. Quinn said the project took around 70 to 80 people from Gainesville and the team from LA. 

“There’s a really fun twist with how we’re filming it that we’re really excited to show people,” Quinn said. “It’s definitely been an added challenge.”

Quinn said the band planned to record acoustic videos on Saturday before switching back to shoot another music video on Sunday. 

The Sunday video would be for their song “Cheers!” and shot at Baby J’s Bar. Quinn said the music videos will likely release in the next month or two. 

The band already released the songs in its album “Cheers” that came out on May 27 and features 13 songs—including a collaboration with Andrew McMahon in the Wilderness. 

The Jukebox the Ghost formed in 2006 and has released four albums. According to the band’s website, they’ve played at more than 1,000 shows, and Spotify shows they have just over 1.3 million monthly listeners.

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