Allie Allure to open first location

Allie Allure will open its first brick-and-mortar location in Butler Plaza on Saturday at 10 a.m., giving away a free gift to the first 50 customers who make a purchase.

The locally-owned fashion boutique features all types of clothing and accessories for high schoolers, college students and business professionals.

“This [space at Butler] is the vision I had for a store,” Allison Rowden, owner of Allie Allure, said in a press release. “With no walls and 2,000 square feet of blank space to work with, I have so many options to create an amazing boutique.”

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Both of Rowden’s sisters will move to Gainesville from North Carolina to help the business with operations.

Allie Allure will open at 3204 SW 35th Blvd. next to JOANN Fabric and Craft Store and Publix.

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