
Gainesville’s top-selling real estate agent Craig Wilburn announced his company Team Dynamo’s departure from Keller Williams Realty on Thursday in order to expand a local arm of Real Brokerage, a cloud-based, technology-driven real estate company.
Wilburn and his business partner Lauren Brown’s Team Dynamo company under Keller Williams officially joined Real in January. Wilburn moved out of his Keller Williams office on Wednesday after a little over a decade with the team.
“I’ve really felt the calling as time has gone on,” Wilburn said in an interview with Mainstreet. “This season’s over. I have great memories and I’m ready to go.”
The former Greater Gainesville Chamber of Commerce board chair and former president of the Gainesville-Alachua County Association of Realtors’ 23-year career in real estate has racked up over $850 million in sales since 2002.
Wilburn said he became one of the top agents at Bosshardt Realty before joining Keller Williams in 2014, where he helped turn the company struggling to keep its doors open into the No. 1 real estate company in Gainesville.
As part of the transition to Real, Wilburn will also serve as the director of growth for The Flourish Collective, a Colorado-based company that Team Dynamo and Wilburn, as part of Real, will operate under. Flourish aims to produce top real estate brokers who want to transform their communities through impact-driven real estate businesses.
He said serving to grow the missions of Real and The Flourish Collective in Gainesville will continue what God has been leading him to and through as he has done for Wilburn’s entire real estate career. He said real estate wasn’t something he planned to go into, but it’s what the Lord called him to and continues providing the means to do it.
According to a Facebook post, Wilburn said God transformed him over the last decade by shifting his focus from performance-based thinking in an industry that often measures worth by volume, numbers and transactions, to purpose-driven impact of using real estate to help fix brokenness in the world.
Wilburn said Real is a unique platform that will allow him to continue the focus he started at the beginning of 2025 on the words: transformation, courage, obedience and flourish.
“I didn’t fully understand what that would mean for my life and business,” Wilburn posted. “But I do now.”
Founded in 2014, Wilburn said Real currently has about 25,000 real estate agents worldwide and 1,500 in Florida. Even though Keller Williams is the largest real estate company in the world with over 180,000 agents, he said Real is one of the fastest-growing, publicly-traded companies.
Wilburn said he’s confident Real will only keep growing as more people learn about its mission to prioritize the well-being of its real estate agents and their communities.
“It’s not going to be about how many houses we can sell, who’s No. 1, who’s the best,” Wilburn said. “We’re going to address brokenness in the world. We’re going to partner with like minds, people that feel and see and have a burden for the brokenness that’s in their families, themselves, in their communities, causes that matter to them, and we’re going to help them figure out how to repair and fix those issues all through the real estate business.”
Under a traditional real estate model, Wilburn said brokerage companies benefit the most because agents operate as independent contractors using office space, staff, marketing, signs and other resources from the company but surrender large portions of their paychecks in commission.
In contrast, Wilburn said Real’s cloud brokerage model offers a new take on revenue sharing that’s critical in an ever-changing real estate landscape. Because there are no brick-and-mortar storefronts with overhead costs to maintain, agents can hold onto more of their income. The publicly-traded company can also offer stock incentives to their agents.
Because the financial technology company makes enough money from other avenues, Wilburn said they don’t need it from real estate sales and can provide in-house marketing and professional infrastructure technology enabling him to recruit and onboard agents from anywhere in the world.
He said these streams of reoccurring passive income enable Real agents to bring home paychecks even when they’re unable to work, providing the flexibility to invest more money back into their retirement, families and communities.
Even though Wilburn said Keller Williams was sad to see him go, they’ve been extremely supportive and were “all hands on deck” to help him make a smooth transition. He said they knew his heart and recognized that they wouldn’t be where they are today if he hadn’t joined them in the first place.
“I wasn’t looking to leave this place ever,” he said. “It’s just that when God moves in my heart, he’s telling me there’s another thing he’s moving me to. Sometimes in life, things are just seasons.”
Wilburn said even though local real estate companies and agents are often at odds while competing for the same clients, he said he made an agreement with Keller Williams that they’re going to change the narrative for how local brokerage companies interact with each other.
“We’re going to have conversations with the agents and really talk to them about what their needs are, what their wants are,” he said. “If Keller Williams is the benefit, I’m going to push them that way. If Real is a benefit, they’re going to push them over to me. We’re going to work together to actually help each other’s businesses thrive because it’s not about the business, it’s about the person.”
Until he finds a more permanent setup, Wilburn will start the first three months of his new venture from a suite located in Happy Homes Construction’s office building located on the other side of his former Keller Williams office. His first task at Real will be recruiting agents who want to join his mission.
“We’re building partners and finding people who are like-minded, that want to be a part of what we’re doing not just for the sake of selling houses, but for making an impact in their personal lives and in their communities,” Wilburn said. “That’s what the Real brokerage is going to be all about.”
Editor’s note: This story was updated with information from Craig Wilburn.
Believe in yourself always; Awesome article