Kendra Scott opens pop-up store in Gainesville   

Kendra Scott opens pop up store in Butler Town Center
The new Kendra Scott pop-up store in Butler Town Center will hold its grand opening starting Friday afternoon. (Photo by Taryn Ashby)

Kendra Scott will open its newest pop-up store in the Butler Town Center at 3 p.m. on Friday.  

The grand opening will run throughout the weekend and is located at 2851 SW 35th Drive, Suite 30, in Gainesville.  

This is the first Kendra Scott pop-up store ever in Gainesville. There are other locations in Jacksonville, Miami, Orlando, and Tampa. 

The 1,400-square-foot store displays current collections, including the Scott Bros and The Watch Collection, all by Kendra Scott.  

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“We are so excited for everyone to see the store,” said Courtney Austin, the store manager, in an interview. “We are launching our new products and have some fantastic things planned for breast cancer awareness month. We are excited to make our footprint, get everyone in here, and host some amazing events.”  

Shoppers can have an interactive experience to create custom jewelry with the brand’s unique Kendra Scott Color Bar.  

During the opening weekend, the brand will show its love and support for the local community through partnerships with non-profits and campus organizations. 

“Giving back is super important,” said Austin. “It is one of our three core pillars of the brand – fashion, family, and philanthropy. Kendra built this entire business with $500 in her pocket, and she is all about creating jewelry for an amazing community and giving back kindness.” 

Austin said much research was put into finding the right charities to partner with for the weekend. Using social media and walking around the community were the most helpful in finding the correct fit.  

“Opening a store in Gainesville, we want to make sure we are making a lasting impact on the community and working directly with members of the community who are making a difference,” said Amanda Young, the marketing and philanthropic manager, in a phone interview. “It is an honor to work with local organizations.”  

A percentage of sales will go back to Circle of Sisterhood, Blossoming Butterfly, and the Ronald McDonald House of North Central Florida.  

The opening weekend deals and events are as follows: 

  • Friday, Oct. 14 from 3-6 p.m. – Kendra Scott Gainesville is partnering with the University of Florida’s Panhellenic Council and donating 20% of proceeds during the event to Circle of Sisterhood. Supporters that spend $75 will receive a special gift with purchase. Jeremiah’s Italian Ice will be offering Italian ice to the first 100 people. Guests may enjoy sips and sweets while they shop.  
     
  • Saturday, Oct. 15 from 1-3 p.m. – Kendra Scott Gainesville is partnering with Blossoming Butterfly and donating 20% of proceeds which will help support and provide financial resources for breast, ovarian, and uterine cancer patients. Supporters that spend $75 will receive a special gift with purchase. Guests may enjoy sips and sweets while they shop.  
     
  • Sunday, Oct. 16 from 1-3 p.m. – Kendra Scott Gainesville is partnering with Ronald McDonald House of North Central Florida to donate 20% of proceeds to their chapter. Supporters that spend $75 will receive a special gift with purchase. Guests may enjoy sips and sweets while they shop including a popsicle courtesy of The Hyppo.  
Staff at the new Kendra Scott pop-up store located at Butler Town Center in Gainesville.
Photo by Taryn Ashby Staff at the new Kendra Scott pop-up store located at Butler Town Center in Gainesville.

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