The University of Florida has entered a comprehensive four-year partnership with the Jacksonville Jaguars to join forces on marketing and brand recognition. 

The Jaguars have agreed to display the UF and UF Health brands prominently at domestic and international games, and the two will also work together on marketing campaigns that “amplify their shared values,” according to a press release. 

“The University of Florida has big plans with Jacksonville, and our partnership with the Jaguars is just the start,” UF Board of Trustees Chairman Mori Hosseini said in the release. “We’re excited about the future.” 

UF will pay for the partnership using private dollars, according to the release. 

“We’re thrilled to partner with the University of Florida beginning with our 30th anniversary season,” Mark Lamping, president of the Jacksonville Jaguars, said in the release. “With UF’s proximity to Jacksonville and their investment in our city in higher education and health care, it’s a natural collaboration between our two institutions.”  

UF continues to move forward with plans for a graduate campus in Jacksonville, to focus on fintech and medical technology. Classes are expected to begin in a temporary space in the JEA building in fall 2025, and site selection is underway for a permanent location.