The Matheson History Museum will host “Florida Women, Advice and Social Change” on Saturday, Sept. 20.

This free event, presented by Dr. Kimberly Voss, will take place at 4 p.m. at 513 E University Ave. in Gainesville. Click here to RSVP for in-person registration.

Newspaper advice columns started as lovelorn columns during Yellow Journalism as a way of showing that newspapers had a “heart.” These columns typically ran in the women’s section of metropolitan newspapers, many in Florida, and included a mixture of content, from traditional to progressive. Learn how these columns affected Floridian women’s lives and relationships in the 1950s and 1960s.

Voss is a professor of journalism at the University of Florida, where she studies journalism, history, women and law. She has published six books and is a member of the Florida Council for History Education and a book series editor for “Mediating American History” with Peter Lang. She is also a member of the Florida Ethnic and Under-Represented Communities Digital Project, funded by the National Endowment for the Humanities.