The Good Pour, a luxury wine and spirits retail marketplace, opened its first-ever franchise location in Gainesville on Feb. 19.

The marketplace is located at 5180 SW 34^th St. and is run by Jigz Patel, who is the franchise’s managing partner.

Patel said his interest for the wine and spirits business came about from the success of his father, Harry Patel, who owned several retail wine and spirits shops for many years in Gainesville.

“My dad’s hustle and bustle were day in and day out,” Patel said. “He spent countless days opening and closing the store, working 12- to 14-hour days consistently for seven to eight years. So, it was a real grind and he wanted to make a name for himself, and he spent a lot of his energy doing it to build a life for us, and we wouldn’t be here without him doing it.”

Patel said the 3,000-square-foot retail marketplace that he now runs has over 3,000 types of wines that customers can choose from, ranging from big to small brands. Patel also said there’s a guarantee that their sommelier is the one that picks all the wines and everything regarding them before they are sent out to purchase.

“We take pride in everything that we carry,” Patel said. “From your big brands within the wine world, like Caymus Cabernet wine, to Opus One wine to small brands that are out there that people may not have heard of, like the South America wines, or the Cellini wines, and French wines that are exquisite as well that most places don’t really know a lot about.”

Patel said the same approach used on the wine items is also used for the spirits items that are within the store to ensure that everything is perfect, down to the taste and smell of the product they are putting out.

“The whiskey specialists that we have spent time nurturing the scent, making sure that we are not just carrying products to carry them, but we are carrying healthy alternatives, a good range of price-point stuff and products to make quality cocktails,” said Patel.

The store also contains items such glassware, cocktail shakers, and many other gift giving items that customers can buy including sweets and non-alcoholic beverages.

“Also, the experience here is unmatched,” Patel said. “Our employees, our staff, our general manager are leads that are 100 percent dedicated to ensuring that there’s great customer service and great products on the shelf. If we can’t find it, we will definitely look into it for them.”

Patel said The Good Pour gives a portion of their profits, whether it’s wine, beer, spirits or marketplace goods, to the charity of the customer’s choice on every purchase, every time.

“Once the customer buys, they immediately get to give back,” Patel said.