Study: Alachua County arts, culture generates more than $189 million 

The Arts and Economic Prosperity 6 study showed that arts and culture nonprofits helped generate $189.5 million in Alachua county.
The Arts and Economic Prosperity 6 study showed that arts and culture nonprofits helped generate $189.5 million in Alachua county.
Courtesy of Arts and Economic Prosperity 6

Alachua County’s arts and culture nonprofits helped fuel $189.5 million in economic activity last year—generating $33.1 million in taxes and bolstering 2,992 jobs—according to a recently finished study.  

The Arts and Economic Prosperity 6 study found that the arts and culture space create significant economies—estimated at $151.7 billion nationally. The study zoomed in on 353 regions in the county—with Alachua County and 37 other Florida communities included.  

Jessica Hurov, Alachua County tourism director, said in a press release that the study confirms the impacts of local arts and culture nonprofits and their ability to draw in tourists.  

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“What’s striking is that 57% of cultural event attendees in Alachua County are non-local visitors,” said Hurov. “These visitors spent an average of $76, providing crucial income for local businesses.”   

Alachua County Commissioner Marihelen Wheeler said in the release that while the economics are impressive, the vibrant communities being built through these nonprofits are more impressive still.  

“This study illustrates the far-reaching impact of arts and culture,” Wheeler said. “The economics are impressive. More impressive is building vibrant, inclusive communities where the arts play a central role in shaping a better future.” 

Grant applications recently closed for cultural organizations to apply with Alachua County. The Board of County Commissioners (BOCC) opened the $1 million pot in July and approved another $1 million in grants for organizations outside the cultural sector.  

The county has earned more funds recently from its 5% bed tax on all hotel, motel and AirBnb stays, filling up its tourism reserves. The county set an income record in 2022 from the bed tax—gathering $7.7 million.  

The BOCC has also used those tourism dollars for sports. After completing the Alachua County Sports and Events Center, sporting events have started coming to the area, and the BOCC hopes to continue the effort.  

The county has put forward a bid to host the World Masters Athletics Competition and said they’re willing to put forward reserve money to make it happen.   

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